A client contacted me a few weeks ago and said that a number of people are not receiving his newsletter. I double checked! The people are on his list. The email program indicates they received the email. BUT those emails were not opened.
Did their dog eat the emails?
If you are having a similar problem have your clients check their Gmail account to see if the tabs function is active. In 2013 Gmail introduced a tabbed inbox and it is having a negative impact on email opens.
How do I turn my tabbed inbox off?
Are you using Gmail? Do you have a tabbed inbox?
I was surprised recently how many Gmail users didn’t know. I did a 2-minute video that answers the question and gives you the remedy.
Click below to watch.
If you want some more tips and tactics to make your Gmail inbox work for you see this previous posts: