Every entrepreneur would love to have more customers. It’s not as hard as you think to not only land new customers, but keep them coming back. These simple marketing tips are easy to master and won’t take much time. They’re the perfect way to boost your current marketing strategy and profits.
Offer Something Free
When you really want to attract new customers, nothing gets their attention faster than the words “free” or “discount.” Offer a free or deeply discounted product on your website. Share the deal on social media, especially Twitter, Facebook, Pinterest, Google+ and Instagram. After all, the more the deal is shared, the more potential customers your name is front of.
Whatever you offer customers should be a good representation of your business. It doesn’t have to be expensive. Something simple, yet useful is all potential customers want. Basically, they want a way to try before they buy.
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More and more, customers rely on testimonials and reviews before making a buying decision. Plus, testimonials on websites help you gain organic search traffic. The best way to get these highly useful testimonials is to ask your happy customers to write a review for you.
You can place the reviews on your website or social media accounts. It’s also important to have your business listed on popular online business review sites, such as Yelp, Google+, Yahoo! Local Listings, Facebook and LinkedIn. The last one might not seem as useful, but if you run a B2B business, it’s extremely valuable.
Use Email Marketing
Include an easy to see email sign-up form on your website. It’s one of the best ways to gather a list of potential customers. To increase sign-ups, offer a free eBook, download or discount code on the customer’s next purchase. You then have a way to continue to reach out to interested customers.
Remember to keep the emails informative instead of strictly promotional to avoid losing newsletter subscribers. Tutorials, relevant news, interesting facts and humorous stories are great ways to engage potential customers. Include a section for your latest sales and any new products and you have a powerful marketing tool at your disposal.
No matter what your business is, you can always start your marketing on a local scale. It’s one of the most effective ways to increase testimonials, get your name shared on social media and build an initial customer base. Once you have that base, it’s much easier to expand on it. Consider placing ads in local papers, using fliers in area businesses, renting a booth an area event or participating in a business fair. My 2015 marketing plan is going to involve a lot more local networking.
Partner With Other Entrepreneurs
Believe it or not, other entrepreneurs are one of your greatest marketing assets. Look to successful entrepreneurs to help market your business. A single recommendation from them could lead to hundreds or thousands of new customers. Contact entrepreneurs related to your industry. Try to find people who offer products or services that compliment yours. For instance, wedding planners often partner with florists and photographers. It’s a win-win for everyone involved.
It’s not difficult to get your name and products to the masses. Start with email marketing and a freebie and you’re well on your way to landing more customers. Mix all of these together to quickly grow your customer base.